26 October - Kuala Lumpur

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ABOUT ABA 2025

The ASEAN Business Awards (ABA) was first launched in 2007 by the ASEAN Business Advisory Council (ASEAN-BAC) to commemorate ASEAN's 40th anniversary. Since its inception, the ABA has served as a premier platform to recognize and celebrate outstanding enterprises that have made significant contributions to ASEAN's economic growth, integration, and shared prosperity.

For more than a decade, the ABA has honored over 250 exceptional ASEAN businesses across a wide range of sectors. These companies have demonstrated excellence in innovation, resilience, sustainability, and inclusive growth, helping to shape a dynamic and globally competitive ASEAN economy.

Today, ASEAN-BAC, through the ABA, continues to provide a prestigious avenue for businesses to showcase their achievements, reinforce their leadership among industry peers, and elevate their brands both regionally and internationally. The awards play a key role in promoting cross-border collaboration, inspiring entrepreneurship, and highlighting the critical role of the private sector in advancing ASEAN's vision for inclusive and sustainable economic development.

In 2025, the ASEAN Business Awards (ABA) will adopt a more focused and streamlined approach, spotlighting only 10 carefully selected award categories, showcasing a curated list of exceptional companies and individuals who embody ASEAN's forward-looking values

The ten categories for 2025 are designed to reflect both traditional economic pillars and emerging areas of influence in ASEAN. Six of the awards will honor companies excelling in Tourism, Logistics, Sustainability, Financial Services, Digital Innovation, and Fast-Moving Consumer Goods (FMCG)—sectors vital to ASEAN's post-pandemic recovery and regional competitiveness. Meanwhile, four individual awards will spotlight key figures shaping ASEAN's identity and global narrative: Entertainment, Sports, Key Opinion Leaders (KOLs), and Friends of ASEAN. These categories recognize not only business excellence but also the cultural, social, and diplomatic contributions that strengthen ASEAN's regional integration and international profile.

Through this renewed focus, ABA 2025 aims to elevate ASEAN's champions of industry and influence, fostering greater unity and pride in the region's shared success story.

BUSINESS AWARDS

Sector

Tourism

Logistic

Sustainability

Financial services

Digital company

FMCG

Startup Award

Participation Criteria
  • The headquarters must be located in an ASEAN member country

  • The business must have been in operation for a minimum of three years

  • Must be able to produce audited financial statements for at least three (3) of the most recent years in operation (if they are operating for more than 3 years).

  • The business must be operate in one of the following sectors: Tourism, Logistics, Sustainability, Financial Services, Digital, FMCG, or Entertainment. (as identified by the Awards Committee).

  • There should be write ups on the business, key achievements, profile of the leadership team, to ensure that there is appropriate information to understand the business and why the stand out

Judging Criteria
  • Enterprise spirit & purpose
    • Determine how the business drives its way forward; the purpose & tone it sets from a

  • Culture, governance and people perspective
    • Innovation
    • How the organisation sets itself apart from its competitors in terms of innovation of products and services

  • Growth
    • Financial performance, market share, geographical reach, etc

  • Impact or Value creation
    • Societal and economic impact, environment (ESG aspects), how the business has improved ASEAN lives and livelihood

INDIVIDUAL AWARDS

Sector

Entertainment

Sports

KOL

Friend of ASEAN

Startup Award

Participation Criteria
  • The individual must be a national or a permanent resident of an ASEAN member country.

  • The individual must have been active in one of the following fields: Entertainment, Sports, or as a KOL, for at least the past three years.

  • There must be appropriate write ups, achievements, etc to support the nomination and for the judges to understand why the individual should be recognised

Judging Criteria
  • Purpose
    • The individual's purpose is in relation to championing the cause or activity being assessed

  • Innovation
    • How the individual sets apart from competitors in the same space, in terms of creativity & innovation

  • Growth
    • for KOL - engagement metrics, followers count, etc.

  • Impact or Value creation
    • e.g., for KOL - how have their works led to commercial successes for brands

HOW TO APPLY

Download Application Form

  • Click the button "Download Application Form".

Prepare the Required Documents

  • Fill up the Application Form in word document and prepare the required documents based on the awards category (refer to Application Form).

  • Convert the Application Form to pdf format and rename based on "Company Name_Awards Category_Sector_Application Form".

  • All supporting documents to be renamed based on "Company Name_Awards Category_Sector_Documents".

Complete the Application Form on the Website

  • Click "Application Submission" on the website and fill up the Application Submission. Ensure that all required documents are submitted. Incomplete submissions may lead to disqualification from the selection process.

APPLICATION SUBMISSION DEADLINE

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Remarks: Each submission is valid for one award category only. If you wish to enter multiple categories, please submit a separate entry for each.
You are required to download the Application Form, fill in the necessary details, and submit it below.

26 October - Kuala Lumpur